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Privacy Score

Your Ethikal Privacy Score is a simple 0-100 metric that indicates how well you're protecting your personal data online. Think of it as a credit score for your privacy.

Understanding Your Score​

Score Ranges​

🟢 Excellent (80-100)

  • Strong privacy protection
  • Most trackers blocked
  • Minimal data exposure
  • Regular privacy maintenance
  • Good habits established

🟡 Good (60-79)

  • Decent privacy protection
  • Some trackers getting through
  • Room for improvement
  • Occasional vulnerabilities
  • Needs fine-tuning

🟠 Fair (40-59)

  • Basic privacy protection
  • Many trackers allowed
  • Significant data exposure
  • Needs attention
  • Missing key protections

🔴 Poor (0-39)

  • Minimal privacy protection
  • Most trackers allowed
  • High data exposure
  • Urgent action needed
  • Privacy at risk

How Your Score is Calculated​

Scoring Factors​

Browser Extension Usage (25 points)

  • Extension installed: +10
  • Extension active: +10
  • Regular updates: +5

Tracker Blocking (25 points)

  • % of trackers blocked: 0-25 points
  • 90%+ blocked = full points
  • 50-89% blocked = partial points
  • Less than 50% blocked = few points

Privacy Settings (20 points)

  • Privacy level configured: +5
  • Fingerprint protection: +5
  • Cookie blocking enabled: +5
  • Advanced features used: +5

Privacy Habits (15 points)

  • Regular dashboard checks: +5
  • Timely alert responses: +5
  • Privacy best practices: +5

Account Security (15 points)

  • 2FA enabled: +5
  • Strong password: +5
  • Regular security reviews: +5

Bonus Points​

Power User Features (+5 each, max +15):

  • Custom filter rules created
  • Privacy NFTs minted
  • Privacy reports reviewed monthly
  • Privacy education completed

Consistency (+10 max):

  • Daily extension usage: +3
  • Weekly dashboard reviews: +3
  • Monthly setting optimization: +4

Score Penalties​

High-Risk Behaviors (-5 each):

  • Disabling extension frequently
  • Whitelisting risky sites
  • Ignoring privacy alerts
  • Using weak passwords
  • No 2FA enabled

Data Exposure (-10 each):

  • Privacy score drop >20 points
  • Major data breach involvement
  • Fingerprinting successful
  • Privacy level set to "off"

Your Privacy Dashboard​

Current Score Display​

Privacy Score
━━━━━━━━━━━━━━━━━━━

     ╭─────────╮
     │   87    │  🟢 Excellent
     ╰─────────╯

▓▓▓▓▓▓▓▓▓░░░░░ 87/100

Last updated: Today, 2:34 PM
7-day change: +5 points ↑

Score Breakdown​

See exactly where your points come from:

CategoryPointsMaxStatus
Extension Usage2525✅ Excellent
Tracker Blocking2325✅ Excellent
Privacy Settings1820🟡 Good
Privacy Habits1215🟡 Good
Account Security1515✅ Excellent
Bonuses+8--
Penalties-5--
Total87100🟢

Score Trend​

View your privacy score over time:

Privacy Score History (30 Days)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

100 ┤
 90 ┤              ╭──╮
 80 ┤         ╭────╯  ╰──
 70 ┤    ╭────╯
 60 ┤────╯
 50 ┤
    └─┬──┬──┬──┬──┬──┬──┬─
     Nov 7 Nov 14 Nov 21 Nov 28 Dec 6

📊 30-day change: +27 points
📈 Improvement: 45% increase
🎯 Goal: Maintain 80+ score

Improving Your Score​

Quick Wins​

Immediate Actions (can improve score today):

  1. Install Extension (+10 points)

    • Takes 2 minutes
    • Immediate protection
    • Biggest single impact

  2. Enable 2FA (+5 points)

    • 5 minutes setup
    • Major security boost
    • Protects your account

  3. Set Privacy Level (+5 points)

    • One-click setting
    • Choose "Balanced" or "Maximum"
    • Instant tracker blocking

  4. Enable Fingerprint Protection (+5 points)

    • Toggle in extension settings
    • Prevents advanced tracking
    • No site breakage

Short-Term Goals​

This Week (reach 70+ score):

  • Review privacy settings daily
  • Block 90%+ of trackers
  • Clear whitelist of unnecessary sites
  • Enable cookie blocking
  • Check privacy alerts

Long-Term Strategy​

This Month (reach 85+ score):

  • Maintain consistent habits
  • Create custom privacy rules
  • Mint a privacy NFT
  • Review monthly privacy report
  • Complete privacy education

Score Insights​

Peer Comparison​

See how you compare:

Your Score vs. Average
━━━━━━━━━━━━━━━━━━━

You:     87 ▓▓▓▓▓▓▓▓▓░
Average: 68 ▓▓▓▓▓▓▓░░░

You're in the top 15% of users! 🎉

Privacy Level Distribution:
  Excellent (80-100): 15% ← You are here
  Good (60-79):       45%
  Fair (40-59):       30%
  Poor (0-39):        10%

Impact Analysis​

Understand what affects your score most:

Biggest Positive Factors:

  1. Extension active: +25 points
  2. High block rate (94%): +23 points
  3. 2FA enabled: +5 points

Biggest Negative Factors:

  1. Some risky sites whitelisted: -5 points
  2. Privacy habits inconsistent: -3 points

Low-Hanging Fruit:

  1. Enable all privacy settings: +2 points
  2. Review dashboard weekly: +3 points
  3. Remove risky whitelist: +5 points

Potential: 97/100 (with recommended changes)

Score Recommendations​

Based on your current score (87), here's what to focus on:

Priority Actions​

High Impact 🔥:

  1. Remove Risky Whitelisted Sites (+5 points)

    • Currently allowing: 3 tracking-heavy sites
    • Consider: More selective whitelisting
    • Impact: Immediate improvement

  2. Weekly Dashboard Review (+3 points)

    • Set reminder for Mondays
    • Review tracking trends
    • Adjust settings as needed

Medium Impact ⭐:

  1. Enable All Privacy Features (+2 points)

    • Missing: URL parameter stripping
    • Missing: Bounce tracking prevention
    • Quick: 2-minute configuration

  2. Create Custom Filter Rule (+5 bonus points)

    • Target: Specific trackers you see often
    • Learn: Basic filter syntax
    • Benefit: Extra protection

Maintenance Tips​

To Maintain Your Excellent Score:

✅ Keep extension enabled always ✅ Review alerts within 24 hours ✅ Update extension promptly ✅ Check dashboard weekly ✅ Adjust settings as needed ✅ Clear whitelist quarterly

❌ Don't disable extension often ❌ Don't ignore privacy alerts ❌ Don't whitelist aggressively ❌ Don't skip security updates

Privacy Score Features​

Alerts & Notifications​

Score Drop Alerts:

⚠️ Privacy Score Alert

Your score dropped 12 points
87 → 75

Reason: Extension disabled on 3 sites
Action: Review your whitelist

[View Details]  [Fix Now]

Achievement Alerts:

🎉 Privacy Milestone!

Your score reached 85!

You're now in the top 20% of users.
Keep up the great privacy habits!

[Share Achievement]

Weekly Summary:

📊 Weekly Privacy Report

Privacy Score: 87 (+2 this week)
Trackers Blocked: 2,847
Sites Protected: 247
Data Value Saved: $47.23

Top Improvement: Consistent habits

[View Full Report]

Score History​

Export Options:

  • CSV for analysis
  • PDF for reports
  • JSON for developers

Historical Views:

  • Last 7 days
  • Last 30 days
  • Last 90 days
  • All time

Trend Analysis:

  • Average score
  • Best score
  • Worst score
  • Improvement rate
  • Consistency rating

Gamification​

Privacy Achievements​

Unlock achievements to boost engagement:

Beginner 🥉:

  • First Score: Get your first privacy score
  • Extension Installed: Install browser extension
  • Privacy Level Set: Choose privacy settings
  • Account Secured: Enable 2FA

Intermediate 🥈:

  • Score 70+: Reach good privacy
  • Consistent Week: 7 days 80+ score
  • 1000 Blocks: Block 1000 trackers
  • Custom Rule: Create first filter rule

Advanced 🥇:

  • Score 85+: Reach excellent privacy
  • Consistent Month: 30 days 85+ score
  • 10000 Blocks: Block 10000 trackers
  • Privacy NFT: Mint privacy preferences

Expert 💎:

  • Perfect Score: Achieve 100/100
  • Consistent Quarter: 90 days 90+ score
  • Privacy Advocate: Help 5 friends
  • Power User: Use all advanced features

Leaderboards​

Global Rankings:

  • Top 100 privacy scores
  • Anonymized display
  • Weekly updates
  • Opt-in only

Friends Comparison:

  • Compare with friends
  • Friendly competition
  • Privacy tips sharing
  • Group achievements

Privacy Score API​

For developers:

// Get current score
GET /api/privacy/score

Response:
{
  "score": 87,
  "rank": "excellent",
  "breakdown": {
    "extension": 25,
    "blocking": 23,
    "settings": 18,
    "habits": 12,
    "security": 15,
    "bonuses": 8,
    "penalties": -5
  },
  "change": {
    "daily": 0,
    "weekly": 5,
    "monthly": 12
  }
}

// Get score history
GET /api/privacy/score/history?days=30

// Get recommendations
GET /api/privacy/score/recommendations

FAQs​

Q: Why did my score drop? A: Check your Score Breakdown to see what changed. Common causes: disabling extension, whitelisting sites, or not blocking trackers.

Q: How often does my score update? A: Real-time! Every action affects your score immediately.

Q: Can I get 100/100? A: Yes! Enable all features, block all trackers, maintain good habits, and earn bonus points.

Q: Does score affect earnings? A: No. Your privacy score is separate from data value earnings. You can have high privacy and high earnings.

Q: Is my score public? A: No. Your score is private unless you choose to share it or opt into leaderboards.

Getting Help​

Resources​

Support​

Next Steps​

  1. Review Your Data Tracking
  2. Configure Extension Settings
  3. Secure Your Account
  4. Explore Data Value

Protect your privacy, improve your score!