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Data Tracking

Understanding what data is being collected about you is the first step to protecting your privacy. Ethikal's data tracking features give you complete visibility into tracking attempts across the web.

Tracking Dashboard​

Access your data tracking dashboard at Privacy > Data Tracking.

Overview Stats​

See your protection summary:

Today's Protection
━━━━━━━━━━━━━━━━━━━
🛡️ Trackers Blocked: 1,247
✅ Privacy Score: 87/100
💰 Data Value Saved: $12.45
🌐 Sites Visited: 43

Recent Tracking Attempts​

View the latest tracking attempts in real-time:

TimeWebsiteTrackerTypeStatus
2:34 PMnews.example.comGoogle AnalyticsAnalyticsBlocked
2:33 PMshop.example.comFacebook PixelSocialBlocked
2:31 PMblog.example.comDoubleclickAdsBlocked
2:29 PMapp.example.comMixpanelAnalyticsAllowed

Tracker Categories​

Analytics Trackers​

Purpose: Track user behavior and site usage

Examples:

  • Google Analytics
  • Mixpanel
  • Adobe Analytics
  • Heap
  • Amplitude

What They Collect:

  • Pages visited
  • Time on site
  • Click behavior
  • Scroll depth
  • Device information
  • Geographic location

Privacy Impact: Medium Recommendation: Block on most sites

Advertising Trackers​

Purpose: Build advertising profiles and serve targeted ads

Examples:

  • Google AdSense
  • DoubleClick
  • Facebook Pixel
  • Taboola
  • Outbrain

What They Collect:

  • Browsing history
  • Interests
  • Demographics
  • Purchase intent
  • Cross-site activity
  • Device fingerprint

Privacy Impact: High Recommendation: Block all

Social Media Trackers​

Purpose: Track sharing and enable social features

Examples:

  • Facebook Social Plugin
  • Twitter Widget
  • LinkedIn Insight Tag
  • Pinterest Tag
  • TikTok Pixel

What They Collect:

  • Pages with social widgets
  • Social media profiles
  • Friends and connections
  • Interests and activities
  • Cross-site presence

Privacy Impact: High Recommendation: Block unless needed

Fingerprinting Scripts​

Purpose: Identify users without cookies

Examples:

  • Canvas fingerprinting
  • WebGL fingerprinting
  • Audio fingerprinting
  • Font detection
  • Battery API tracking

What They Collect:

  • Browser configuration
  • Installed fonts
  • Screen resolution
  • GPU information
  • Plugin list
  • Time zone

Privacy Impact: Very High Recommendation: Block all

Essential Trackers​

Purpose: Required for site functionality

Examples:

  • Authentication cookies
  • Shopping cart
  • Session management
  • Preference storage
  • Security tokens

What They Collect:

  • Login status
  • Session ID
  • User preferences
  • CSRF tokens

Privacy Impact: Low Recommendation: Allow as needed

Cryptominers​

Purpose: Use your CPU to mine cryptocurrency

Examples:

  • Coinhive
  • CryptoLoot
  • JSEcoin

What They Collect:

  • CPU power
  • Processing time

Privacy Impact: Medium (performance impact) Recommendation: Block all

Tracking Methods​

Cookies​

Small files stored by websites to track you.

Types:

First-Party Cookies:

  • Set by the site you're visiting
  • Used for login, preferences, cart
  • Generally safer
  • Can still track within site

Third-Party Cookies:

  • Set by domains you're not visiting
  • Used for ads and tracking
  • Follow you across sites
  • High privacy risk

Supercookies:

  • Harder to delete
  • Use Flash, HTML5 storage, etc.
  • Persist across sessions
  • Very high privacy risk

Ethikal Protection:

  • ✅ Block all third-party cookies
  • ✅ Isolate first-party cookies
  • ✅ Clear cookies on browser close
  • ✅ Detect and block supercookies

Tracking Scripts​

JavaScript code that monitors your activity.

How They Work:

  1. Page loads tracking script
  2. Script collects information
  3. Data sent to tracking server
  4. Profile built over time

What They Track:

  • Mouse movements
  • Keyboard patterns
  • Scroll behavior
  • Form interactions
  • Page performance
  • Error events

Ethikal Protection:

  • ✅ Block known tracking scripts
  • ✅ Analyze script behavior
  • ✅ Strip tracking parameters
  • ✅ Prevent script execution

Browser Fingerprinting​

Identifying you by your browser's unique characteristics.

Fingerprint Components:

  • User agent string
  • Screen resolution
  • Installed fonts
  • Plugins and extensions
  • Canvas rendering
  • WebGL capabilities
  • Audio stack
  • Battery status
  • Time zone
  • Language settings
  • CPU cores
  • Memory

Uniqueness: Your fingerprint can be unique among millions

Ethikal Protection:

  • ✅ Randomize fingerprint
  • ✅ Block fingerprinting APIs
  • ✅ Normalize browser signatures
  • ✅ Detect fingerprinting attempts

URL Tracking​

Tracking parameters in URLs.

Examples:

https://example.com/page?
  utm_source=facebook&
  utm_campaign=spring2024&
  fbclid=IwAR123456789&
  gclid=Cj0KCQiA...

What They Reveal:

  • Where you came from
  • Which ad you clicked
  • Campaign tracking
  • User identification

Ethikal Protection:

  • ✅ Strip tracking parameters
  • ✅ Clean URLs automatically
  • ✅ Maintain site functionality
  • ✅ Log stripped parameters

Data Collection Points​

What Websites Know​

Automatically Collected:

  • IP address
  • Browser type and version
  • Operating system
  • Screen resolution
  • Language preference
  • Time zone
  • Referrer URL
  • Device type

Collected via Tracking:

  • Browsing history
  • Search queries
  • Purchases
  • Interests
  • Demographics
  • Social connections
  • Physical location
  • Online behavior patterns

What Advertisers Build​

User Profiles Include:

  • Age and gender
  • Income level
  • Interests and hobbies
  • Shopping habits
  • Political views
  • Health conditions
  • Family status
  • Life events
  • Purchase intent

What Data Brokers Aggregate​

Combined Data:

  • Online behavior
  • Offline purchases
  • Public records
  • Social media
  • Financial information
  • Property ownership
  • Criminal records
  • Voting history

Tracking Timeline​

View your tracking history over time.

Daily View​

Monday, Dec 6, 2025
━━━━━━━━━━━━━━━━━━━

Morning (6 AM - 12 PM)
  News sites: 45 trackers blocked
  Email: 12 trackers blocked
  Shopping: 8 trackers blocked

Afternoon (12 PM - 6 PM)
  Social media: 89 trackers blocked
  Streaming: 23 trackers blocked
  Work apps: 5 trackers blocked

Evening (6 PM - 12 AM)
  Entertainment: 67 trackers blocked
  Forums: 14 trackers blocked
  News: 31 trackers blocked

Weekly Summary​

Week of Nov 30 - Dec 6, 2025
━━━━━━━━━━━━━━━━━━━━━━━━━━

📊 Total Trackers: 2,847 blocked
🏆 Best Day: Thursday (521 blocked)
🌐 Sites Visited: 247
💾 Data Saved: ~47 MB
⏱️ Time Saved: ~8.3 seconds

Monthly Report​

Download comprehensive monthly reports:

  • Tracker breakdown by category
  • Most aggressive trackers
  • Sites with most trackers
  • Privacy score trends
  • Data value impact
  • Recommendations

Tracker Details​

Click any tracker to see:

Tracker Information​

Google Analytics (GA4)
━━━━━━━━━━━━━━━━━━━

Category: Analytics
Owner: Google LLC
Privacy Impact: Medium
Prevalence: 87% of websites

Description:
Web analytics service that tracks and reports
website traffic, user behavior, and demographics.

Data Collected:
• Pages viewed
• Session duration
• Bounce rate
• Traffic sources
• User location
• Device info
• Custom events

Third Parties:
• Google (parent company)
• DoubleClick (ad network)

Blocked: 147 times (last 7 days)
Allowed: 3 times (whitelisted sites)

Company Profile​

Google LLC
━━━━━━━━━

Industry: Technology / Advertising
Business Model: Advertising-based
Annual Revenue: $282.8 billion (2023)

Trackers Owned:
• Google Analytics (GA3, GA4)
• Google Tag Manager
• DoubleClick
• AdSense
• AdMob
• Firebase Analytics

Privacy Rating: ⭐⭐☆☆☆ (2/5)
GDPR Compliant: Yes
CCPA Compliant: Yes

More Info: [Privacy Policy]

Tracker Map​

Visualize tracking relationships.

Network Graph​

See how trackers connect:

        [You]
          |
    ┌─────┼─────┐
    |     |     |
[Site A] [Site B] [Site C]
    |     |     |
    └─────┼─────┘
          |
    [Google Analytics]
          |
    ┌─────┼─────┐
    |           |
[DoubleClick] [AdSense]

Data Flow​

Understand where your data goes:

  1. You visit website
  2. Website loads Google Analytics
  3. Google Analytics collects data
  4. Data sent to Google servers
  5. Google shares with DoubleClick
  6. Advertisers access aggregated data
  7. Ads follow you across the web

Export Tracking Data​

Export Options​

CSV Export:

  • Spreadsheet-compatible
  • All tracking events
  • Suitable for analysis

JSON Export:

  • Programmatic access
  • Full data structure
  • For developers

PDF Report:

  • Human-readable
  • Charts and graphs
  • Suitable for sharing

How to Export​

  1. Go to Privacy > Data Tracking
  2. Click Export
  3. Choose format and date range
  4. Select data to include
  5. Click Download

Privacy Insights​

Tracking Patterns​

Learn about your tracking exposure:

Most Tracked Sites:

  1. social-media.com - 487 trackers/week
  2. news-site.com - 234 trackers/week
  3. shopping-site.com - 189 trackers/week

Most Aggressive Trackers:

  1. Facebook Pixel - 89 sites
  2. Google Analytics - 76 sites
  3. DoubleClick - 54 sites

Tracking by Category:

  • Advertising: 45%
  • Analytics: 30%
  • Social: 15%
  • Fingerprinting: 7%
  • Other: 3%

Recommendations​

Based on your tracking data:

✅ Good practices:

  • Browser extension is active
  • Most trackers blocked
  • Regular privacy score checks

⚠️ Improve privacy:

  • Enable fingerprint protection
  • Block social media trackers
  • Whitelist only essential sites
  • Review privacy level settings

Privacy Alerts​

Get notified about:

New Trackers:

  • Alert when unknown tracker detected
  • Company information provided
  • One-click block option

Aggressive Tracking:

  • Sites attempting multiple methods
  • Fingerprinting attempts
  • Tracking parameter injection

Privacy Violations:

  • Sites ignoring Do Not Track
  • Cookie consent violations
  • Deceptive practices

Data Breaches:

  • Companies you interact with
  • Potential impact on you
  • Recommended actions

Integration with Other Features​

Privacy Score Impact​

Tracking affects your privacy score:

  • More trackers blocked = higher score
  • Fingerprinting protection = bonus points
  • Whitelisted sites = moderate impact
  • Tracking allowed = score reduction

Data Value Connection​

See how blocking affects earnings:

  • Blocked trackers = saved value
  • Allowed trackers (consensual) = earned value
  • Trade-off visibility
  • Optimize for privacy or earnings

NFT Privacy Preferences​

Mint NFTs representing your tracking preferences:

  • Permanent record of settings
  • Transferable privacy profiles
  • Proof of privacy commitment
  • Unique digital assets

Best Practices​

Regular Reviews​

  • Check tracking dashboard weekly
  • Review privacy score trends
  • Adjust settings as needed
  • Update whitelist/blacklist

Privacy Hygiene​

  • Clear cookies regularly
  • Update browser and extension
  • Review new tracker alerts
  • Educate yourself on new methods

Balanced Approach​

  • Block aggressive trackers
  • Allow essential functionality
  • Support sites you trust
  • Understand the trade-offs

Getting Help​

Resources​

Support​

Next Steps​

  1. Check Your Privacy Score
  2. Configure Extension
  3. View Data Value
  4. Customize Settings

Take control of your digital footprint with Ethikal.