Data Value Analytics
Deep dive into your data value with comprehensive analytics and insights. Understand patterns, optimize earnings, and make informed privacy decisions.
Analytics Dashboard
Access at Data Value > Analytics
Overview
Data Value Analytics
━━━━━━━━━━━━━━━━━━━━━━━━━━
Period: Last 30 Days
Total Value: $456.78
Your Earnings: $365.42
Auctions: 1,247
Avg Per Auction: $0.37
Growth: +23% vs last month
Top Category: Shopping Intent ($187.23)
Peak Day: Friday, Nov 29 ($47.23)
Peak Hour: 3:00 PM ($89.45 total)
Value Trends
Time-Based Analysis
Daily Trends:
Average Daily Value by Day of Week
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Monday ▓▓▓▓▓▓▓░░░ $12.34
Tuesday ▓▓▓▓▓▓▓▓░░ $14.56
Wednesday ▓▓▓▓▓▓▓▓░░ $15.23
Thursday ▓▓▓▓▓▓▓▓▓░ $16.78
Friday ▓▓▓▓▓▓▓▓▓▓ $18.92 ← Best
Saturday ▓▓▓▓▓░░░░░ $9.45
Sunday ▓▓▓▓░░░░░░ $8.23
Insight: Weekdays generate 2x more value
Recommendation: Focus on weekday browsing for earnings
Hourly Patterns:
Average Value by Hour of Day
━━━━━━━━━━━━━━━━━━━━━━━━━
6 AM ▓░░░░ $0.45
9 AM ▓▓▓░░ $2.34
12 PM ▓▓▓▓░ $3.89
3 PM ▓▓▓▓▓ $5.67 ← Peak
6 PM ▓▓▓▓░ $4.23
9 PM ▓▓▓░░ $2.89
12 AM ▓░░░░ $0.78
Peak Hours: 2-5 PM (Business hours)
Off-Peak: Nights and early mornings
Monthly Trends:
Value Trend (Last 12 Months)
━━━━━━━━━━━━━━━━━━━━━━━━━━
$500┤ ╭─
$400┤ ╭────╯
$300┤ ╭────╯
$200┤ ╭────╯
$100┤─────╯
└─┬──┬──┬──┬──┬──┬──┬──┬─
J F M A M J J A
Growth: +285% year over year
Best Month: August ($478.23)
Trend: Strong upward growth
Category Breakdown
Value by Category
| Category | Auctions | Total Value | Avg Value | % of Total |
|---|---|---|---|---|
| Shopping Intent | 287 | $187.23 | $0.65 | 41% |
| Demographics | 423 | $134.56 | $0.32 | 29% |
| Interests | 312 | $89.45 | $0.29 | 20% |
| Location | 225 | $45.54 | $0.20 | 10% |
Category Insights
Shopping Intent (Highest Value):
- When you browse shopping sites
- Product research signals
- Cart abandonment data
- Purchase readiness
Optimization:
- Research products actively
- Visit shopping sites more
- Add items to wishlist
- Compare prices
Demographics (Consistent Value):
- Your age, gender, income
- Education level
- Job type
- Family status
Optimization:
- Keep profile current
- Verify information
- Complete optional fields
- Update life events
Interests (Medium Value):
- Hobbies and passions
- Content preferences
- Media consumption
- Brand affinities
Optimization:
- Engage with content
- Follow interest topics
- Join communities
- Read relevant content
Location (Geographic Value):
- City and neighborhood
- Local context
- Regional trends
- Travel patterns
Optimization:
- Allow location when safe
- Visit local business sites
- Engage with local content
- Travel to high-value areas
Top Performers
Highest Value Sites
| Rank | Site | Visits | Value | Avg/Visit |
|---|---|---|---|---|
| 1 | shopping-site.com | 45 | $89.45 | $1.99 |
| 2 | tech-news.com | 78 | $67.23 | $0.86 |
| 3 | travel-site.com | 23 | $56.78 | $2.47 |
| 4 | finance-blog.com | 34 | $45.67 | $1.34 |
| 5 | electronics.com | 41 | $43.21 | $1.05 |
Insight: Travel and shopping sites generate highest value per visit.
Top Advertisers
| Advertiser | Auctions | Won | Win Rate | Total Paid |
|---|---|---|---|---|
| Tech Brand X | 156 | 134 | 86% | $267.45 |
| Retail Co | 98 | 72 | 73% | $143.67 |
| Auto Brand | 67 | 58 | 87% | $134.56 |
| Travel Co | 45 | 41 | 91% | $128.92 |
| Finance Co | 52 | 44 | 85% | $98.45 |
Insight: Tech and retail advertisers are your best customers.
High-Value Auctions
| Date | Site | Advertiser | Bid | Earnings |
|---|---|---|---|---|
| Nov 29 | luxury-cars.com | Auto Brand | $8.45 | $6.76 |
| Nov 28 | mortgage.com | Finance Co | $7.23 | $5.78 |
| Nov 27 | cruise-site.com | Travel Co | $6.89 | $5.51 |
| Nov 26 | jewelry.com | Luxury Brand | $5.67 | $4.54 |
| Nov 25 | tech-site.com | Tech Brand | $4.98 | $3.98 |
Insight: Luxury, finance, and travel generate premium bids.
Demographic Insights
Value by Demographic
Age Groups:
Average Value by Age Group
━━━━━━━━━━━━━━━━━━━━━━━
18-24 ▓▓▓░░░░░░░ $0.23
25-34 ▓▓▓▓▓▓▓▓▓▓ $0.67 ← Your group
35-44 ▓▓▓▓▓▓▓░░░ $0.54
45-54 ▓▓▓▓▓░░░░░ $0.45
55-64 ▓▓▓░░░░░░░ $0.34
65+ ▓▓░░░░░░░░ $0.21
You're in the most valuable demographic!
Income Levels:
Value by Household Income
━━━━━━━━━━━━━━━━━━━━━━
<$35k ▓▓░░░░░░░░ $0.18
$35-50k ▓▓▓░░░░░░░ $0.29
$50-75k ▓▓▓▓▓░░░░░ $0.42
$75-100k ▓▓▓▓▓▓▓░░░ $0.58 ← Your range
$100k+ ▓▓▓▓▓▓▓▓▓▓ $0.87
Higher income = higher ad value
Gender:
Average Value by Gender
━━━━━━━━━━━━━━━━━━━━
Male ▓▓▓▓▓▓▓▓░░ $0.52
Female ▓▓▓▓▓▓▓▓▓▓ $0.64 ← Higher value
Other ▓▓▓▓▓▓▓░░░ $0.48
Varies by category and advertiser
Behavior Analysis
Browsing Patterns
Session Length Impact:
Value by Session Duration
━━━━━━━━━━━━━━━━━━━━━━━
< 5 min ▓▓░░░░░░░░ $0.15
5-15 min ▓▓▓▓░░░░░░ $0.32
15-30 min ▓▓▓▓▓▓░░░░ $0.54
30-60 min ▓▓▓▓▓▓▓▓░░ $0.73
> 60 min ▓▓▓▓▓▓▓▓▓▓ $0.89
Longer sessions = higher value
Quality time matters!
Pages per Session:
Value by Engagement Level
━━━━━━━━━━━━━━━━━━━━━━
1-2 pages ▓▓░░░░░░░░ $0.12
3-5 pages ▓▓▓▓░░░░░░ $0.28
6-10 pages ▓▓▓▓▓▓░░░░ $0.47
11-20 pages ▓▓▓▓▓▓▓▓░░ $0.69
20+ pages ▓▓▓▓▓▓▓▓▓▓ $0.92
More engagement = more value
Purchase Intent Signals
Cart Actions:
- Add to cart: +$0.45 avg value
- Wishlist: +$0.32 avg value
- Compare products: +$0.28 avg value
- Price check: +$0.23 avg value
Search Queries:
- Product searches: +$0.38 avg
- Price searches: +$0.42 avg
- Review searches: +$0.29 avg
- "Buy now" terms: +$0.51 avg
Geographic Analysis
Value by Location
Your City: San Francisco, CA
City Comparison:
| City | Avg Value | Your Value | Difference |
|---|---|---|---|
| San Francisco | $0.54 | $0.67 | +24% ↑ |
| New York | $0.62 | - | - |
| Los Angeles | $0.48 | - | - |
| Chicago | $0.43 | - | - |
| Austin | $0.41 | - | - |
You're performing 24% above your city average!
Regional Trends:
Average Value by Region
━━━━━━━━━━━━━━━━━━━━━
West Coast ▓▓▓▓▓▓▓▓▓▓ $0.56 ← You
Northeast ▓▓▓▓▓▓▓▓░░ $0.52
Midwest ▓▓▓▓▓░░░░░ $0.38
South ▓▓▓▓▓▓░░░░ $0.41
Rural ▓▓▓░░░░░░░ $0.27
Urban areas generate premium value
Device Analysis
Value by Device
| Device | Usage | Value | Avg/Session |
|---|---|---|---|
| Desktop | 45% | $234.56 | $0.72 |
| Mobile (iOS) | 38% | $167.89 | $0.54 |
| Tablet | 12% | $45.67 | $0.48 |
| Mobile (Android) | 5% | $18.66 | $0.42 |
Insights:
- Desktop generates highest value/session
- iOS mobile outperforms Android
- Tablet usage is declining
- Multi-device users earn more
Recommendations:
- Use desktop for high-value browsing
- iOS mobile good for on-the-go
- Consider tablet for evening browsing
Privacy Impact
Privacy Level vs. Value
Earnings by Privacy Setting
━━━━━━━━━━━━━━━━━━━━━━━━━
Maximum Privacy ▓░░░░░░░░░ $4.23/month
Balanced ▓▓▓▓▓▓▓▓░░ $45.67/month ← You
Minimal Privacy ▓▓▓▓▓▓▓▓▓▓ $127.89/month
Your Choice Impact:
Current: $45.67/month
If Maximum: $4.23/month (-91%)
If Minimal: $127.89/month (+180%)
Recommendation: You've found a good balance!
Blocked vs. Allowed
Impact of Blocking
━━━━━━━━━━━━━━━━
Trackers Encountered: 3,247
Trackers Blocked: 2,845 (88%)
Trackers Allowed: 402 (12%)
Value Impact:
Potential (all allowed): $523.45
Actual (current blocking): $456.78
Sacrificed for privacy: $66.67
Privacy Benefit:
Tracking attempts stopped: 2,845
Data leakage prevented: ~94%
Privacy score maintained: 87/100
Worth it? You're getting 87% of value
while maintaining 94% privacy protection!
Optimization Recommendations
Personalized Tips
Based on your analytics:
High-Impact Actions 🔥:
-
Browse more on weekdays 2-5 PM
- Current: $34.56/week during peak
- Potential: $67.89/week (+96%)
- Easy win: Shift browsing time
-
Visit more shopping sites
- Current: 23% of browsing
- Optimal: 35-40% of browsing
- Impact: +$15-20/month
-
Longer sessions on high-value sites
- Current avg: 8.4 minutes
- Optimal: 15-20 minutes
- Impact: +$12/month
Medium-Impact Actions ⭐:
-
Update your profile quarterly
- Keeps demographics current
- Impact: +5-8% value
- Takes: 5 minutes
-
Participate in one advertiser program
- Bonus rates: +20-30%
- Time commitment: Low
- Impact: +$8-12/month
Low-Effort Actions ✓:
- Enable location on trusted sites
- Currently disabled on some sites
- Impact: +$3-5/month
- Risk: Minimal on HTTPS sites
Export & Reports
Available Exports
CSV Export:
- All analytics data
- Custom date ranges
- Importable to Excel/Google Sheets
- Good for personal analysis
PDF Report:
- Professional format
- Charts and graphs
- Executive summary
- Good for sharing
JSON Data:
- Raw analytics data
- Programmatic access
- For developers
- API integration
Automated Reports
Weekly Email:
- Summary of last 7 days
- Top performing areas
- Optimization tips
- Trend alerts
Monthly Report:
- Comprehensive analysis
- Month-over-month comparison
- Goal tracking
- Detailed recommendations
Quarterly Review:
- Strategic insights
- Long-term trends
- Demographic shifts
- Market changes
Custom Analytics
Build Custom Reports
Create your own analytics views:
Dimensions:
- Time (hour, day, week, month)
- Site category
- Advertiser
- Device type
- Location
- Privacy level
Metrics:
- Total value
- Auction count
- Average value
- Earnings
- Growth rate
Filters:
- Date range
- Value threshold
- Category
- Advertiser type
- Device
Example Custom Report:
"Weekend Shopping Analysis"
Filters:
- Days: Saturday, Sunday
- Category: Shopping
- Date range: Last 90 days
Metrics:
- Total value by hour
- Top sites
- Average session value
- Conversion signals
Output: CSV, auto-email Monday mornings
Goals & Tracking
Set Value Goals
Monthly Goal: $50
Progress to Goal
━━━━━━━━━━━━━━━
Current: $45.67
Goal: $50.00
Remaining: $4.33
▓▓▓▓▓▓▓▓▓░ 91% Complete
On track! 4 days remaining.
Average needed: $1.08/day
Tracking:
- Daily progress updates
- Goal achievement alerts
- Streak tracking
- Milestone celebrations
Comparison Tools
Benchmark Against Others
Your Performance:
How You Compare
━━━━━━━━━━━━━━
Value Per Session:
You: $0.67 ▓▓▓▓▓▓▓▓▓▓
Average: $0.42 ▓▓▓▓▓▓░░░░
Top 10%: $1.23 ▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓
You're in the top 25% of users!
Earnings Per Month:
You: $45.67 ▓▓▓▓▓▓▓▓░░
Average: $32.45 ▓▓▓▓▓▓░░░░
Top 10%: $127.89 ▓▓▓▓▓▓▓▓▓▓▓▓▓▓
Room for growth to reach top tier
Next Steps
- Review Auctions - See individual auction details
- Adjust Privacy - Optimize privacy/value balance
- Join Programs - Earn bonuses
- Set Goals - Track your progress
Use analytics to maximize your data value while maintaining privacy control.