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Privacy Features Overview

Ethikal's privacy features give you complete control over your personal data and online tracking. Our comprehensive privacy tools help you understand, monitor, and control how your data is collected and used across the web.

Core Privacy Components​

1. Browser Extension​

The Ethikal browser extension is your first line of defense against unwanted tracking:

  • Real-time Protection: Blocks trackers as you browse
  • Visibility: Shows you what's being blocked
  • Customizable: Choose your privacy level
  • Lightweight: Minimal impact on browsing speed

Learn more: Browser Extension Guide

2. Data Tracking Dashboard​

Monitor everything collected about you:

  • Comprehensive Logs: See all tracking attempts
  • Source Identification: Know which websites and companies
  • Data Categories: Understand what types of data
  • Timeline View: Browse your tracking history

Learn more: Data Tracking Guide

3. Privacy Score​

Your privacy health at a glance:

  • 0-100 Score: Easy to understand metric
  • Improvement Tips: Actionable recommendations
  • Trend Tracking: See how you're improving over time
  • Benchmarking: Compare to average users

Learn more: Privacy Score Guide

Privacy Levels​

Choose the protection level that works for you:

Maximum Privacy​

Best for: Privacy-focused users, journalists, activists

Features:

  • Block all third-party trackers
  • Disable all analytics scripts
  • Block advertising cookies
  • Prevent fingerprinting
  • Disable cross-site tracking

Trade-offs:

  • Some websites may not function fully
  • May need to whitelist trusted sites
  • Lower data value earnings

Balanced Privacy​

Best for: Most users, everyday browsing

Features:

  • Block most third-party trackers
  • Allow essential functionality cookies
  • Block advertising trackers
  • Limit fingerprinting
  • Selective cross-site tracking

Trade-offs:

  • Good balance of privacy and functionality
  • Websites generally work well
  • Moderate data value earnings

Minimal Privacy​

Best for: Users prioritizing functionality, earning focus

Features:

  • Block known malicious trackers
  • Allow most functionality cookies
  • Selective advertising blocking
  • Basic fingerprinting protection

Trade-offs:

  • Maximum website compatibility
  • All features work smoothly
  • Higher data value earnings

Custom Privacy​

Best for: Advanced users who want granular control

Features:

  • Configure each protection individually
  • Create whitelist/blacklist rules
  • Set per-site preferences
  • Advanced blocking rules
  • Custom filter lists

What We Protect Against​

Tracking Cookies​

What they are: Small files stored by websites to track your activity

How we protect:

  • Automatically block third-party cookies
  • Clear tracking cookies on browser close
  • Isolate cookies per domain
  • Show you what's being stored

Tracking Scripts​

What they are: JavaScript code that monitors your behavior

How we protect:

  • Detect and block analytics scripts
  • Prevent ad tracking scripts
  • Block social media trackers
  • Allow essential functionality scripts

Browser Fingerprinting​

What it is: Identifying you by your browser's unique characteristics

How we protect:

  • Randomize browser signatures
  • Normalize reported capabilities
  • Block canvas fingerprinting
  • Prevent WebGL fingerprinting

Cross-Site Tracking​

What it is: Following you across different websites

How we protect:

  • Isolate cookies per site
  • Block cross-site requests
  • Prevent referrer tracking
  • Limit cross-origin data

Data Brokers​

What they are: Companies that collect and sell your data

How we protect:

  • Block known data broker scripts
  • Prevent data aggregation
  • Limit personal information exposure
  • Track broker access attempts

Privacy Controls​

Global Settings​

Control privacy for all websites:

  1. Go to Account Settings > Privacy
  2. Select your privacy level
  3. Toggle specific protections
  4. Save your preferences

Per-Site Settings​

Customize privacy for individual websites:

  1. Visit a website
  2. Click the Ethikal extension icon
  3. Adjust settings for that site
  4. Changes apply immediately

Whitelist Management​

Allow tracking on trusted sites:

  1. Navigate to Privacy > Whitelist
  2. Add websites you trust
  3. Set what to allow (cookies, scripts, etc.)
  4. Manage your list anytime

Blacklist Management​

Extra protection for problematic sites:

  1. Navigate to Privacy > Blacklist
  2. Add sites to block completely
  3. Set aggressive blocking rules
  4. Update as needed

Privacy Reports​

Daily Privacy Report​

Sent each morning with:

  • Tracking attempts blocked yesterday
  • New trackers discovered
  • Privacy score changes
  • Recommended actions

Weekly Privacy Summary​

Comprehensive overview including:

  • Total trackers blocked
  • Most aggressive trackers
  • Privacy score trend
  • Data value impact

Monthly Privacy Audit​

Deep dive into your privacy:

  • Full tracking analysis
  • Advertiser profiles built about you
  • Data broker activity
  • Improvement recommendations

Advanced Privacy Features​

Privacy Rules Engine​

Create custom rules:

IF tracker FROM google-analytics.com
THEN block
EXCEPT ON trusted-site.com

Automatic Privacy Mode​

Automatically adjust privacy based on:

  • Website category (banking, shopping, etc.)
  • Time of day
  • Network (home, work, public WiFi)
  • Device type

Privacy Alerts​

Get notified when:

  • New tracker detected
  • Privacy score drops significantly
  • Suspicious tracking activity
  • Data breach involving your data

Privacy Recommendations​

AI-powered suggestions:

  • Optimal privacy settings for your usage
  • Websites to avoid
  • Better alternatives
  • Privacy best practices

Compliance & Standards​

Ethikal helps you exercise your rights under:

GDPR (Europe)​

  • Right to access
  • Right to deletion
  • Right to portability
  • Right to be forgotten

CCPA (California)​

  • Right to know
  • Right to delete
  • Right to opt-out
  • Right to non-discrimination

Other Regulations​

  • LGPD (Brazil)
  • PIPEDA (Canada)
  • DPA (UK)
  • PDPA (Singapore)

Privacy Best Practices​

Do's​

✅ Regularly review your privacy settings ✅ Keep the browser extension enabled ✅ Check your privacy score weekly ✅ Update your privacy preferences as needed ✅ Review tracking reports ✅ Use strong passwords ✅ Enable two-factor authentication

Don'ts​

❌ Don't disable all privacy protections ❌ Don't share your account credentials ❌ Don't ignore privacy alerts ❌ Don't whitelist unknown sites ❌ Don't disable the extension on public WiFi ❌ Don't use the same password everywhere

Privacy Education​

Understanding Privacy​

Learn about:

  • How tracking works
  • Why privacy matters
  • Your digital footprint
  • Privacy rights
  • Data protection laws

Privacy Resources​

Getting Help​

Privacy Questions​

Privacy Incidents​

If you believe your privacy has been compromised:

  1. Contact support@ethikal.com immediately
  2. Include details of the incident
  3. We'll investigate within 24 hours
  4. Receive guidance on next steps

Next Steps​

Ready to take control of your privacy?

  1. Install the Browser Extension
  2. Set Up Data Tracking
  3. Check Your Privacy Score
  4. Customize Your Settings

Your privacy is your right. Ethikal helps you protect it.